Protecting Maternal and Infant Safety with "One Can, Three Codes": A New Practice in Digital Anti-Counterfeiting and Traceability

Solutions for the Maternal and Infant Industry

I. Industry Background & Core Pain Points

1. Rampant Counterfeiting & Substandard Products: Consumers find it difficult to distinguish genuine products from fakes, and brands struggle to combat counterfeits at the source.

2. Difficult Distributor Management: Agents' cross-regional and malicious diversion of goods disrupts market order and pricing systems.

3. Severe Channel Diversion: High promotion costs, poor data authenticity, and blind spots in execution and reporting.

4. Data Silo Problem: Various systems operate independently, lacking data integration and making it difficult to support precise operations.

II. QS Digital Platform Solution

Centered on "one item, one code" technology, we build a full-link digital management platform covering production, warehousing, sales, and in-store marketing to achieve the following goals:

1. Anti-Counterfeiting Labels:

   Each product is given a unique "electronic identity card," combining digital and physical anti-counterfeiting technologies, allowing consumers to quickly verify authenticity by scanning.

2. One Item, One Code Anti-Diversion:

   Through coding and data association, it automatically collects scan data from distributors, retail stores, and consumers, compares it with pre-set distribution ranges, and provides intelligent alerts for diversion.

3. Anti-Counterfeiting Traceability:

   Establishes a digital traceability system where consumers can scan a code to instantly trace the product's full-process information. Companies can use the scan data to precisely identify counterfeit products.

4. QR Code Marketing:

   Through scan-for-red-envelope promotions and movement tracking, it connects companies, distributors, stores, and consumers to create a precise marketing ecosystem (e.g., more inventory for wholesalers, visible sales for store owners, and incentives for sales associates).

III. Classic Case Study: Yashili International

Company Background:

• Founded in 1983, with 4 production bases worldwide (China, New Zealand, Australia, Denmark) and 4 milk sources (Europe, Australia, New Zealand, Americas). It has over 5,000 employees and assets worth billions.

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1. Solution & Achievements:

   (1) Brand Anti-Counterfeiting:

   Adopted "one item, one code" and encryption algorithms, combined with complex processes, to give products a unique, non-replicable anti-counterfeiting label, effectively curbing the circulation of fakes.

   (2) Production Line Transformation for Anti-Diversion System:

   Implemented "one product, one code" to track channel circulation data in real-time. The system automatically detects the sales location and alerts for diversion, standardizing market order.

   (3) Full Product Traceability:

   Established a "one can, three codes" system (traceability code, anti-counterfeiting code, verification code), allowing consumers to scan and trace the entire process of the milk powder. It maintains market order and protects channel profits through a risk control mechanism and digital operations.

2. Core Value:

   Through digital technology, it has achieved precise打击假货 (counterfeiting, in context), automated diversion alerts, rapid quality traceability, and built a direct communication channel between the brand and consumers, enhancing consumer trust and market operational efficiency.