Channel and Anti Counterfeiting Management Solutions

Challenges Faced

• Some agents violate agreements and sell products across regions, which is often referred to as "cross-selling."  This behavior not only happens repeatedly, but also seriously disrupts the originally healthy sales market and pricing mechanism.
• Due to frequent cross-stocking problems, the high promotional costs invested by manufacturers to stimulate sales are often retained by unscrupulous agents and cannot truly benefit consumers, resulting in a greatly reduced promotional effect.

QS Defender Solutions

• Brand owners should establish a sound channel management system, reasonably divide regional agents, strictly control the channel price system, monitor the flow of goods through the QS Defender system digital management system, prevent and investigate cross-selling behavior, ensure market fairness and data authenticity, and create a better market for the market. shopping environment.

• QS digital platform sets data comparison to realize intelligent cross-stocking warning. The platform collects data from various channels, including retailers, stores, and consumers, and conducts comparative analysis. If the system detects that a product is being sold in an unlicensed territory, it automatically sends an alert, allowing companies to immediately intervene and prevent market disruption or the spread of counterfeit products. It is an effective tool for combating counterfeit products and managing supply chains.

Challenges Faced

• In the complex global supply chain, due to information asymmetry and the increasing difficulty of supervision, counterfeit goods have the opportunity to penetrate; with the advancement of science and technology, after the release of new products, counterfeit goods that look similar to the original ones are available on the market in a very short period of time. Products that are indistinguishable from genuine brands
• some consumers are susceptible to the temptation of low prices for counterfeit goods due to price sensitivity, or have limited ability to identify and inadvertently purchase counterfeit goods, which also provides market space for counterfeit goods.

QS Defender Solutions

• Anti-counterfeiting technologies such as product packaging and anti-counterfeiting labels can be used to improve anti-counterfeiting measures to ensure that goods are traceable from production to sales. At the same time, legal means can be used to combat counterfeit and shoddy goods, which is an important measure to protect consumer rights and enhance brand value and market competitiveness.