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Channel and Anti Counterfeiting Management

If your company suspects gray market activities, it can use the Defender system to implement channel data monitoring and management, accurate data tracking and intelligent analysis, effectively expose and suppress gray market activities, standardize market supervision, and protect interests.

Combined with the brand's digital marketing strategy, through value-added services such as point redemption and promotional activities, we can further deepen the interaction and connection between the brand and consumers and enhance consumer loyalty.

Challenge

The existence of the gray market poses an obstacle to the development of original brands. Therefore, taking effective measures to avoid the impact of the gray market, implementing anti-counterfeiting solutions and protection strategies for brands, and deploying professional protection software have become key issues that enterprises need to solve urgently.

  • Challenges faced

    • Manufacturers or brand owners may lack strict management of distributors' sales territories and fail to effectively constrain them to sell products strictly within authorized regions, resulting in products flowing into unauthorized areas. 
    • Some distributors, driven by short-term interests, disregard the regional sales agreements signed with manufacturers and engage in unauthorized cross-regional sales of products. This phenomenon severely damages the company's image and results in mutual losses for both consumers and the company.
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    QS defender Solutions

    • The digital solution of the Defender system can be used to combine the anti-counterfeiting code of the product label with the geographical positioning information to monitor the circulation path of the product in real time. 
    • When products are sold in unauthorized areas, the system will automatically identify and provide early warning, effectively preventing the occurrence of cross-selling behavior, strengthening channel management and control, and promoting the harmonious development of the entire industry chain.  Protect the interests of brands and agents.
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  • Challenges faced

    • Some agents violate agreements and sell products across regions, which is often referred to as "cross-selling."  This behavior not only happens repeatedly, but also seriously disrupts the originally healthy sales market and pricing mechanism.
    • Due to frequent cross-stocking problems, the high promotional costs invested by manufacturers to stimulate sales are often retained by unscrupulous agents and cannot truly benefit consumers, resulting in a greatly reduced promotional effect.
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    QS defender Solutions

    • Brand owners should establish a sound channel management system, reasonably divide regional agents, strictly control the channel price system, monitor the flow of goods through the QS Defender system digital management system, prevent and investigate cross-selling behavior, ensure market fairness and data authenticity, and create a better market for the market. shopping environment.
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    • Defender digital platform sets data comparison to realize intelligent cross-stocking warning
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  • Challenges faced

    • In the complex global supply chain, due to information asymmetry and the increasing difficulty of supervision, counterfeit goods have the opportunity to penetrate; with the advancement of science and technology, after the release of new products, counterfeit goods that look similar to the original ones are available on the market in a very short period of time. Products that are indistinguishable from genuine brands
    • some consumers are susceptible to the temptation of low prices for counterfeit goods due to price sensitivity, or have limited ability to identify and inadvertently purchase counterfeit goods, which also provides market space for counterfeit goods.
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    QS defender Solutions

    • Anti-counterfeiting technologies such as product packaging and anti-counterfeiting labels can be used to improve anti-counterfeiting measures to ensure that goods are traceable from production to sales. At the same time, legal means can be used to combat counterfeit and shoddy goods, which is an important measure to protect consumer rights and enhance brand value and market competitiveness.
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