How to use product labels for marketing activities?
In addition to basic anti-counterfeiting and traceability functions, we can also combine labels with marketing activities, such as organizing activities such as scanning QR codes to receive red envelopes and points draws to stimulate consumer interaction and enhance brand loyalty and market activity.
1. Anti-Counterfeiting & Traceability: Embed QR codes or NFC chips on labels for authenticity verification and product details like origin or production date. This builds trust while sharing compelling stories. For instance, a wine brand’s QR code linking to vineyard history captivates consumers.
2. Interactive Campaigns: Use QR codes to offer red envelopes, coupons, or loyalty points upon scanning, encouraging purchases. A beverage brand’s “scan-to-win” campaign with cash prizes boosts repeat buys. Point-based draws for gifts or exclusive rewards enhance engagement.
3. Social Media Integration: Link QR codes to brand social media, prompting users to join campaigns like sharing product experiences for rewards. A cosmetics brand might encourage photo uploads on X with branded hashtags, amplifying reach.
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